What is a SinglePlatform page and do I need one?

A SinglePlatform page is a single web page that shows your business details — name, address, hours, menu or services, and contact options — in one place. If you run a restaurant, clinic, salon, or any customer-facing business in the UAE, Saudi Arabia, or Egypt, having this page helps customers find accurate information on Google and local directories, and reduces repetitive enquiries on WhatsApp.

Can I build a SinglePlatform-style page without a developer?

Yes. No-code website builders let you create a professional listing page by filling in sections and clicking publish. You do not need to write code or hire a developer. The process typically takes a few hours if you have your content — photos, menu, address, and hours — ready in advance.

Should I display prices with or without VAT on my listing page?

In the UAE and Saudi Arabia, VAT is 5 %. In Egypt it is 14 %. You can display either VAT-inclusive or VAT-exclusive prices, but you must state clearly which you are showing. Most consumer-facing businesses in the Gulf display VAT-inclusive prices to avoid confusion at the point of payment.

Which payment gateways can I add to my listing page in the Gulf?

For Saudi Arabia, Moyasar is the most common gateway. In the UAE, Tap and PayTabs are widely used. In Egypt, Paymob handles most online payments. Tabby is available across the Gulf for buy-now-pay-later options. All of these support AED, SAR, and EGP and can be linked directly from a listing page.

How do I make my listing page appear on Google for local searches?

Add your city and neighbourhood to the page title and meta description. Make sure your business name, address, and phone number on the page match exactly what you have entered in Google Business Profile. Submit the page URL as your website in Google Business Profile, and list it on relevant local directories such as Zomato or Talabat if you are in food and beverage.

How to Build a SinglePlatform Page for Your Business (No Code)

A SinglePlatform page is a single, centralised web page that shows your business name, location, opening hours, menu or service list, contact details, and photos — all in one place that search engines and directories can read. If you run a restaurant, clinic, salon, or trading company in Dubai, Riyadh, or Cairo, having this page means customers find accurate information wherever they search, whether on Google, a food-delivery app, or a local directory.

What a SinglePlatform Page Actually Contains

Before you build anything, map out the six elements every good listing page needs:

Business name and category — exactly as it appears on your trade licence or commercial registration.
Address and map pin — include the building name, floor, and area (e.g., Business Bay, Dubai or Al Olaya, Riyadh), because Gulf addresses are not always street-number-based.
Opening hours — list each day separately; note Ramadan hours if relevant.
Menu, price list, or service catalogue — even a short list improves search visibility and reduces WhatsApp enquiries about prices.
Contact options — phone number, WhatsApp link, and email. A click-to-WhatsApp button is essential for Gulf customers.
Photos — at least one exterior shot, one interior or product shot, and your logo.

Keep the information identical to what you submit to Google Business Profile and any local directories. Inconsistency confuses search engines and erodes trust.

Choosing the Right Tool to Build It

You have three realistic options:

Option 1 — Use SinglePlatform directly. SinglePlatform (now part of Broadly) lets you publish your menu and business details to multiple directories from one dashboard. It works well for US-based directories but has limited reach in the Gulf and Egypt, where local platforms such as Zomato, Talabat, and Foody matter more.

Option 2 — Build your own equivalent page. Create a dedicated landing page on your own domain that replicates everything SinglePlatform does, but gives you full control over design, language (Arabic and English), and the payment or booking links that matter in your market. This is the approach most Gulf business owners are moving towards.

Option 3 — Use a no-code website builder. Platforms like Stunning let you build this page visually, without writing a line of code, and connect it to the tools you already use — WhatsApp, Moyasar, Tap, or Paymob for payments, and your existing booking or CRM system.

For most small businesses in the UAE, Saudi Arabia, or Egypt, Option 2 or 3 gives you a better return because you own the page, can update it instantly, and can add VAT-compliant pricing and local payment links.

Step-by-Step: Building Your Own SinglePlatform-Style Page

Step 1 — Register or use your existing domain

If you already have a website, add a /menu, /services, or /profile page. If you do not have a website yet, register a .ae, .sa, or .com domain. Keep the domain name close to your trade name.

Step 2 — Draft your content in a document first

Write your business description (two to three sentences), your full address, hours, and your menu or service list with prices. If you charge VAT — 5 % in the UAE and Saudi Arabia, 14 % in Egypt — decide whether your displayed prices are VAT-inclusive or exclusive, and state it clearly. For Saudi Arabia, ensure any invoicing you link to is ZATCA-compliant; your listing page itself does not generate invoices, but any payment link or order form attached to it must be.

Step 3 — Build the page section by section

A no-code builder lets you drag sections into place. The recommended order:

Hero section — logo, business name, one-line description, and a prominent WhatsApp or call button.
About section — two to three sentences on what you do and who you serve.
Menu or services section — use a grid or list with item names, brief descriptions, and prices.
Location and hours section — embed a Google Map and list your hours in a table.
Contact section — WhatsApp link, phone, email, and a simple enquiry form.

If you take online payments, add a payment button linked to Moyasar (Saudi Arabia), Tap (UAE and wider Gulf), PayTabs, Paymob (Egypt), or Tabby for buy-now-pay-later. These gateways support AED, SAR, and EGP and are familiar to your customers.

Step 4 — Optimise for local search

Add your city and neighbourhood to the page title and meta description (e.g., "Italian Restaurant in JLT, Dubai"). Use both English and Arabic in your page text if your customers search in both languages. Submit the page URL to Google Business Profile as your website, and list it on Zomato, Talabat, or any relevant local directory.

Step 5 — Keep it updated

The single biggest failure of listing pages is stale information. Set a monthly reminder to check that your hours, prices, and photos are current. When you update your trade licence or change your address, update the page the same day.

Connecting Your Listing Page to Your Business Systems

A listing page does not have to stand alone. Once it is live, connect it to:

Your booking or appointment system — add a "Book Now" button that opens your scheduling tool.
Your accounting software — if you sell directly from the page, make sure orders feed into your records so VAT reporting stays clean.
Your WhatsApp Business account — use a direct link (wa.me/your-number) so customers can message you in one tap.
Google Analytics — track how many visitors click your menu, call button, or payment link, so you know which sections are working.

Builders like Stunning let you connect these elements inside the same interface, which means you are not juggling five separate tools to keep one page functional.

What to Avoid

Putting your menu only in a PDF. PDFs are not indexed well by search engines and are hard to read on a phone.
Using your personal phone number instead of a business WhatsApp. Customers expect a business account with a profile photo and quick replies.
Ignoring mobile layout. More than 70 % of Gulf internet traffic is mobile. Preview your page on a phone before publishing.
Listing prices without a VAT note. In the UAE and Saudi Arabia, displaying prices without clarifying VAT treatment can cause confusion and compliance questions.

A well-built listing page is not a luxury — it is the minimum a customer expects before they decide to call, visit, or order. Build it once, keep it accurate, and it will work for your business around the clock.

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